TCPA & Consent Compliance Standards

The Telephone Consumer Protection Act (TCPA) governs automated calls, prerecorded voice messages, and text messages sent to US consumers. Violations can result in statutory damages of $500–$1,500 per message — making a non-compliant outreach campaign materially more expensive than a compliant one.

The 2024 FCC ruling (effective January 2025) significantly tightened consent requirements: one-to-one consent is now required, meaning consent obtained through a lead-gen aggregator covering multiple companies does not satisfy TCPA requirements for each individual sender.

No contact without documented prior consent. Before any campaign runs, Jedna reviews the lead export for:

• Evidence that the lead voluntarily provided contact information to your specific practice (not a third-party aggregator)
• The date and channel of original contact (form submission, ad lead form, in-clinic sign-up)
• Whether the contact was for the same or substantially similar service being offered in the reactivation

Leads without a clear consent record are excluded from outreach. We communicate this to you during the audit — some percentage of your database may be non-contactable, and we tell you that upfront.

All outreach is restricted to the hours of 8:00 AM – 9:00 PM in the recipient's local time zone, consistent with TCPA requirements. Time zones are determined by the recipient's area code. Campaigns are never scheduled outside these hours, even for follow-up messages.

Every SMS message includes a clear opt-out mechanism:

Opt-out requests are honored immediately and irrevocably — the phone number is removed from all active lists within one business hour and is never re-added without fresh explicit consent.

Jedna's voice outreach system is classified as an Artificial Intelligence generated voice (AI voice). Under current FCC rules, AI-generated voices in calls to cell phones require the same consent standards as prerecorded messages. We apply this standard to all voice outreach regardless of regulatory ambiguity.

Every voice call:

• Identifies the calling entity within the first three seconds
• States the purpose of the call
• Provides a callback number for the practice
• Offers an immediate opt-out option

Jedna Marketing operates exclusively with cash-pay, non-HIPAA-covered practices in its Phase 1 pilot program. We do not handle, process, or store Protected Health Information (PHI) as defined under HIPAA. If your practice is a HIPAA-covered entity or business associate, you are not eligible for Phase 1.

A Phase 2 program designed for HIPAA-covered entities is in development. If applicable, book an audit call and we will add you to the waitlist.

For every campaign Jedna runs, we maintain internal records of:

• The consent basis for each contacted lead
• Campaign start and end dates
• Opt-out logs with timestamps
• Total contacts attempted vs. delivered

These records are available to the client practice upon request and are retained for a minimum of four years, consistent with TCPA statute of limitations.

If you have questions about our compliance framework, or if you believe an error has occurred in your outreach campaign, contact us directly. We will respond within one business day.

For compliance-related inquiries: compliance@jednamarketing.com or call +1 (220) 224-3108